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Facebook users think site 'has more influence than government'

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Almost two-thirds of Facebook users aged under 35 believe that the social network has more influence than the UK government, while one-third would not quit the site "for any amount of money", new research has revealed.

According to a survey by advertising agency McCann, 58% of younger Facebook users feel that the world's biggest social network has a "significant influence" on society.

One in three (37%) Facebook users aged under 35 would need to be paid more than £50k to cancel their accounts, but 31% said that they would not quit the social network for any money.

Facebook timeline

© Facebook



Dean Ashraf, head of consumer trends at McCann London, said: "The speed at which Facebook has become ingrained into British society has been astounding, with many people - especially those at the younger end of the age spectrum - so enamoured with the service that only a significant amount of money (or even no money at all) - would persuade them to deactivate their profile."

More than three quarters (77%) of the UK's 48.6m-strong adult population now has an active Facebook page, representing 37.4m people, according to data compiled by social media agency Umpf.

But it's not only young people who are using the site, as recent research indicated that over half of UK pensioners claim to use Facebook regularly.

Last month, representatives from Facebook, Twitter and BlackBerry also insisted that they were a force for good in the August UK riots, following claims that they were a conduit for the unrest.

Meanwhile, a primary school governing body yesterday apologised to parents after messages were posted on Facebook describing local people as 'inbred'.

The message, thought to have been posted as part of an online exchange between teachers at Westcott primary school in Hull, said: "No wonder everyone is thick… inbreeding must damage brain development."

In a letter to parents, the chair of governors Mary Wallace expressed a "sincere apology for any offence caused by these remarks".

> Facebook Timeline profile presented by 'Mad Men's Don Draper

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