The mobile phone giant's team of technology experts will be available on the phone, online, on social networks and in selected stores, offering free advice to all Vodafone customers.
Vodafone has also introduced new RED boxes in stores to help customers transfer all the contents of their old phone to their new handset.
The Tech Team is claimed to be "specially trained" on all the latest mobile products and services, meaning they can fix problems and offer hints on how to better use the devices.
New and upgrading customers will be able to ask the team for advice on the right handset for their needs, and then access full set-up support after their purchase, just like Apple offers in its retail stores.
RED boxes are now installed in all Vodafone stores, connecting to 3,500 different types of handsets (regardless of operating system) and then transferring the contents, such as address books, texts, videos and images, to a new handset.
The boxes can back up contents of phones to an SD card or USB stick, while some of the devices it supports are more than ten years old, meaning content previously thought lost can be retrieved.
Vodafone UK chief executive Guy Laurence said: "The current crop of smartphones have more computing power than the rockets that sent astronauts to the moon.
"Our Tech Team are here to give customers everything they need to make sure that they are able to harness all that power and use it to get the best possible experience from their smartphone. Coupled with Vodafone Data Test Drive and the new RED Box, Tech Team will give customers the confidence to take part in the growing smartphone revolution."
The Tech Team and RED boxes are part of Vodafone's effort to offer added value in the increasingly competitive mobile market, while also taking a leaf out of Apple's successful retail strategy.
Vodafone customers can pre-book an appointment at stores, or drop in for advice. The team is also available on the phone, email, forums, Twitter and Facebook. A series of 'how to videos' will launch on a dedicated Tech Team YouTube channel.
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