Dixons to launch cut-price Logik 3D TVs

Dixons Retail has confirmed plans to enter the 3D television market this Christmas with a new range of cut-price sets offered under the Logik brand.

From next week, Dixons will start offering Logik 3D sets starting at just £349 for a 32" LCD 3DTV and rising to £799 for a top-of-the-range 47" LED 3DTV (both only available online), making them the cheapest range on the market.

All the sets use 'passive' 3D technology, meaning the polarisation is done on screen and the viewer uses similar glasses to those in cinemas and pubs. Each Logik 3DTV will come with 10 pairs of 3D glasses.

Logik 3D TVs boast a resolution of 1920x1080p across the range delivering a picture made up of almost 17m colours, while sound is handled by two eight watt speakers.

Alongside the 3D sets, Dixons also plans to launch a new 'smart' TV in the Logik range, featuring an internet connection for accessing a range of services, such as video on-demand.

Priced at £249.99, the connected TV features a LCD 23" screen with 1080p resolution, MPEG2 decoding, personal video recorder functionality and a touch-sensitive control pad.

Dixons Retail senior marketing manager Alison van Veggel said: "Our new range of own brand 3DTVs are outstanding value for money. With the launch of these new Logik TVs, we are selling the cheapest range of 3DTVs on the market, making 3DTVs widely available for the first time.

"With our own brand products we aim to provide customers with quality electricals that are as good as any branded proposition, and at a great price. As a result, we are expecting this new range from Logik to fly off the shelves."

Earlier in the year, a report claimed that the London 2012 Olympics will trigger a sales boom of 3D TV sets in the UK, as consumers get switched on to the new technology.