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TalkTalk to run internal YouView trial in early 2012

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YouView
TalkTalk has confirmed plans to launch an in-house trial of YouView in early 2012 before the delayed converged TV service goes live in the spring.

The broadband provider disclosed the plans in an analysts' update released today alongside its financial results for the six months to September 30.

YouView, a digital TV joint venture between TalkTalk, the BBC, ITV, Channel 4, Channel 5, BT, and Arqiva, aims to offer a set-top box upgrade for Freeview and Freesat customers to access video on-demand and web services.

TalkTalk said that it will run a trial of the service in the first quarter of next year (January to March) involving 3,000 YouView set-top boxes - made by the platform's technology partner Huawei - being distributed to employees. The firm said that the trial will "focus on the end-to-end customer experience".

The pilot will be followed by a public trial of YouView involving 10,000 customers receiving the service, ahead of the full launch of the platform in spring 2012.

TalkTalk chief executive Dido Harding said that the firm will look to bundle the YouView proposition with its broadband and home phone services - known as "triple play".

"We see YouView as an opportunity to bring TalkTalk's value for money disruptive proposition into the triple play world of phone, broadband and TV," said Harding.

In a statement, she added: "The launch of YouView next year will be a major development for TalkTalk and we are on track to offer a value for money product of phone, broadband and TV in spring 2012."

The YouView partners have agreed to share the cost of the platform's £115m budget, which covers development, launch, marketing and its first four years of operation.

Watch a video of Harding discussing YouView and TalkTalk's results below:

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