Netflix is available now to subscribers on these shores for a monthly fee of £5.99 in the UK, and 6.99 Euro in Ireland. A one-month free trial is available by visiting Netflix.com.
The content streaming service is available on a range of different devices. The full list is below:
iOS phones and tablets
Android phones and tablets
LG Blu-ray players
LG Home Theater System
Samsung Smart TV
Philips HD Media Player
Roku WD TV Live streaming media player
Subscribers will get unlimited streaming access to a variety of content, including Hollywood and independent movies, new and classic TV shows, documentaries, and children's programming in a specially-designed section called "Just for Kids".
At launch, Netflix is offering TV shows from UK broadcasters the BBC, Channel 4 and ITV, as well as production studios All3Media, CBS, NBCUniversal and Viacom International Media Networks. It will also feature movies from Disney UK & Ireland, Lionsgate UK, MGM, Miramax, Momentum Pictures, Paramount, Sony Pictures Entertainment and Twentieth Century Fox.
"We are starting 2012 in the best possible way: by giving consumers in the UK and Ireland an amazing entertainment experience," said Reed Hastings, co-founder and chief executive of Netflix.
"Now, you can enjoy as many great films and TV programmes as you want, when you want, where you want, for one low monthly price with no contracts or commitments."
Netflix already has 20m streaming subscribers in 47 countries, and its arrival in the UK will provide a serious competitor for the Amazon-owned LoveFilm, but also pay-TV giant Sky Movies, which is currently under investigation by the Competition Commission.
The US firm said that its UK and Ireland service features high-quality video streaming technology, including high definition and Dolby Digital Plus 5.1 sound, as well as "advanced recommendation technology" for users to track down new content.
Members can connect their Facebook accounts to Netflix to share what they have been watching with other users on their Timeline profile.
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