The US subscription streaming giant yesterday launched in the UK and Ireland, offering subscribers a library of TV shows and films on multiple connected devices.
In the face of competition from the likes of Amazon's LoveFilm and Sky, Netflix is under pressure to secure exclusive content to differentiate itself to customers.
There are few more coveted TV rights in the UK than the Premier League, which helped transform Rupert Murdoch's Sky into a pay-TV powerhouse in the 1990s.
US technology giants Google and Apple are rumoured to be interested in entering the billion dollar bidding for the rights when they come up for tender this year, as a way to bolster their content streaming services.
However, Netflix's chief product officer David Hunt said that the company is unlikely to enter the bidding, largely because it is focused on other areas.
"We think that our expertise and brand stands for televisions and film - in those areas, we are far from maxed out on what we can do," Hunt told Digital Spy.
"But also, TV and film have a long lifetime, while sport has a short lifespan. It's more about the moment. We are focused on delivering our subscribers a rich library of content to explore and consume."
Hunt feels that there is enough room in the market for subscription services such as Netflix to complement the traditional television and film providers.
However, while Netflix has no interest in competing with Sky on sports rights, it will certainly go toe-to-toe with the satellite TV giant for entertainment content.
Netflix's chief content officer Ted Sarandos warned that the firm would be prepared to compete for the big TV shows, as it has done in the US, most recently by winning the new season of Arrested Development.
The firm has adopted this strategy partly because picking up exclusive rights to shows gives Netflix the win-win situation that subscribers will go into its library and access older episodes.
"The idea is you grow the service and the content, and then you keep reinvesting in the platform as the subscriber base gets bigger," said Sarandos.
"One thing we have done really well so far is finding an audience that has not had one so far. The thing is that you choose the thing that you are most going to love, and it does not have to be the newest or the most exciting thing; it's just something that you haven't seen before.
"This week, the most watched episode of Mad Men in the US was episode one, season one. It's brand new people who have never come to that show before."