The world's most valuable technology firm is holding a special media event in the East Coast US city on January 19.
The invite features the New York skyline with Apple's logo incorporated into it, above the message: "Join us for an education announcement in the Big Apple."
It is not expected that the event will feature any hardware announcements, such as the rumoured iPhone 5 smartphone, the iPad 3 tablet computer or the widely-anticipated new direction for Apple's television product.
Instead, 9to5Mac reports that the announcement will focus on iBooks, including a possible new venture into providing textbooks in digital form.
Many schools now have computers and digital devices in their establishments, while many pupils also have access to sophisticated smartphones and tablets running apps and e-books.
Before his death last October, Apple co-founder Steve Jobs told his biographer Walter Isaacson that he had always wanted to reinvent the textbook.
Further credence to the e-textbook rumours comes with the fact that Apple's senior vice president of internet software and services Eddy Cue is involved in the media event.
Cue's responsibilities include the App Store, iTunes Store and iBooks, along with the iAd and iCloud platforms.
Yesterday, it emerged that Jobs's successor as Apple chief executive, Tim Cook, has been promised a $376 million (£243m) retention incentive if he pledges his future to the company for the next decade.