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VEVO launches Match service on UK iPhone app

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Vevo iPhone app
VEVO, the online music video service, has revamped its UK iPhone app, introducing a new VEVO Match service that links stored music tracks with videos by the artist.

Since it launched in the UK last April, VEVO's apps on iPhone, iPad, Android, Windows Phone and BlackBerry Playbook have been downloaded more than 1.3 million times.

The company, partly owned by Universal Music and Sony Music, along with the Abu Dhabi Media Company, has now moved to relaunch the iPhone app with new features

Alongside advanced Facebook integration for sharing music with friends, the app also introduces VEVO Match, which is designed to enable users to find new videos for their favourite artists without having to manually search for them.

Working similarly to the iTunes Match services launched by Apple last year, VEVO Match scans your personal songs library against the iTunes artist list, and then matches the tracks to VEVO's catalogue of 10,000 artists and 45,000 videos. These will appear in a new matches tab, ready for you to watch on demand.

"Sure, you can listen to your favourite songs on your iPhone - taking music everywhere is the key to a beautiful life," said VEVO in a blog post.

"But having a wealth of artists' videos arrive as soon as you start your music search sounds like a lot more fun, doesn't it? Don't worry, we've got you covered on this one."

It added: "VEVO Match, the latest update to our celebrated (and free!) iPhone app, turns your listening session into a watching session.

"VEVO for iPhone continues to do all the things you've come to love about it, but Match scans your iTunes artists list, pulling up all their videos from VEVO's enormous library, and putting lots of fun at your fingertips.

"So next time you dial up Beyoncé's 'Love On Top', you can dance along with 'B' and the guys as you check them making their moves. Ditto for air guitar freaks with Van Halen's new clip for 'Tattoo'."

Also this month, Vevo has agreed a deal to become the first ever digital video partner for the Brit Awards, streaming live performances and backstage interviews from the 2012 event in February.

> Music piracy is a red herring, says VEVO chief executive

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