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Deezer app launches on BlackBerry

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Deezer
Music streaming service Deezer has today launched a brand new application for BlackBerry that utilises the smartphone's messaging service to help users share music.

Deezer, which intends to expand to 200 more countries by June 2012, said that the new app will support sharing of favourite tracks, albums, playlists and artists directly through BlackBerry Messenger Service (BBM).

BlackBerry Smartphone users who are also registered to Deezer can keep their friends up to date on the music they are enjoying in real time via a stream feed on their BBM profile.

Editorial recommendations of music tracks are also available on the app, and these too can be shared on BBM, which has more than 45m users worldwide.

Deezer claims to have 4m registered users accessing a catalogue of around 15 million available songs from major labels and independents.

Just like Spotify, the company makes money by offering free music streaming with advertising, or ad-free subscription packages online and on dedicated mobile apps.

"We are delighted to announce this BBM-optimised Deezer application, which will allow users to integrate and legally share their experience of the full Deezer service, all 15 million tracks, with BBM friends on their BlackBerry smartphone," said Mark Foster, the managing director of Deezer UK.

"We are constantly looking to provide new and enhanced functions, which are easy to use and fun for Deezer subscribers."

The Deezer app on BlackBerry will compete with the BBM Music streaming service, which launched last year as a cloud-based offering that also integrates with BBM.

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