The Korean tech giant claims that demand for economical flat-screen TVs is on the rise, but did not reveal a specific release date for the low-end sets.
"We've been preparing to introduce cheap models and have been studying to optimise production costs and retail prices. Those models will be ready for sale in one or two months," Samsung executive Kim Hyun-suk told Reuters.
"As long as there's demand, we're open to get into that segment."
Samsung also announced new television hardware at the Consumer Electronics Show last month, where it showcased what was described as a "future proof" TV. Powered by the firm's proprietary "system-on-chip" technology, the sets can be upgraded each year with new features and functionality.
Demand for television sets is expected to see continuous growth throughout 2012, with high-profile sporting events such as the Olympics and the European Championships taking place this year.
Samsung launches its ES8000 3D-ready LED smart TV in March. The low-end sets are expected to arrive in the ensuing months.
> Samsung's Smart TV division interview: 'Connected TV is here to stay'