The US firm, which went public in 2011 raising close to $1bn, yesterday introduced the "Zynga Platform" in beta at Zynga.com, which will feature some of the firm's most popular games: Words with Friends, CastleVille, Zynga Poker, Hidden Chronicles and CityVille.
The company said that it will also add games from third-party developers, starting with initial platform partners MobScience, Row Sham Bow and Sava.
Zynga has created the platform with "two simple goals" - to offer easier access to social games and enhance people's experience playing them.
The idea is essentially to make it easier for people to share ideas and achievements around games, such as how to build a bridge in CityVille, or find a perfect match in Words With Friends.
The Zynga Platform features a Social Stream system enabling people to play in real time with their friends, as well as find new friends to play with.
Players have profiles that feature their "helpfulness score", showing how much assistance they could offer to others in different games. Full chat options and live play are also available.
"At Zynga, our first value is to build games our friends and family love to play. And when we launch a new product or game, for us it's like Christmas day with the chance to surprise and delight millions of you," said Zynga's Mark Pincus in a blog post.
"We've invested heavily to build a network and infrastructure tuned for delivering social gaming at scale. We've learned a lot about developing, launching, scaling and supporting the most socially engaging play experiences and we're excited today to begin to apply this to a broader set of games.
"We're building a dedicated environment for our players to interact with each other around our games and we're excited to make that network available to our fellow developers so our players can enjoy their awesome games too."
Zynga has previously been somewhat reliant on the Facebook platform for most of its revenue, as it offers some of the most popular games on the website.
This has been a mutually beneficial relationship, as it was revealed in Facebook's initial public offering information last month that Zynga made up 12% of the social network's revenue in 2011.
But with Facebook about to float, potentially ushering in changes to the way it operates as a platform, Zynga has clearly seen that the time is right to create an ecosystem of its own with which to deliver games direct to users.
Apart from the opportunity to take all of the revenue from its gamers, the creation of a Zynga platform also enables the firm to provide the infrastructure for others to reach their audience, and so take a cut of the earnings.
Zynga's third-party developers will be able to leverage the zCloud infrastructure for scalability and availability, as well as the firm's analytics to measure and drive their social engagement around games. Later in the year, Zynga will open up the platform to all developers through a Zynga API.
"In 2007 Facebook changed the game with their courageous move to open their platform to us all. We're proud to be a part of Facebook's ecosystem and we built Zynga.com to complement their pervasive social graph," said Pincus.
"Zynga.com will be one of the first sites completely integrated with Facebook which has become the world's social dial-tone. We want to thank and acknowledge the amazing work by so many at Zynga.
"Almost every team in the company from our game teams to multiple partner groups to the Zynga.com team has had a hand in bringing our platform to market.
"We've focused for the past four and a half years on connecting the world through games. Today, millions of people play together. Yet we know there's so much more to do before we enable everyone to put play in their day."