Unveiled at the Mobile World Congress last weekend, the Android handset is a low-end addition to the firm's L-Style line with a budget-friendly price tag.
"We've always believed in the need to offer a variety of smartphone options and many people simply don't want to pay for a lot of extra bells and whistles," said LG president Dr Jong-seok Park.
"We think the Optimus L3 offers all of basic smartphone-related benefits but in a more premium package that hasn't been seen before on a smartphone in this category."
LG's Optimus L3 is billed as an "on the go socialising" device geared towards a young audience and those with limited disposable income.
The handset will be released in Russia, Asia and later the US following its European debut.
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