The company's online storefront, which hosts apps, movies, books and music, will now be known as Google Play.
Tablet and smartphone users running the Android 2.2 operating system or above will receive an update in the coming days. The new service will be broken into four subcategories - Play Store, Play Books, Play Music and Play Movies.
Google director of digital content Jamie Rosenberg said: "Starting today, Android Market, Google Music and the Google eBookstore will become part of Google Play.
"On your Android phone or tablet, we'll be upgrading the Android Market app to the Google Play Store app over the coming days. Your videos, books and music apps (in countries where they are available) will also be upgraded to Google Play Movies, Google Play Books and Google Play Music apps.
"The music, movies, books and apps you've purchased will continue to be available to you through Google Play - simply log in with your Google account like always."
Google is thought to be implementing the strategy to apply further pressure on Apple's iTunes, which offers the App Store, Music, Movies and iBooks services under a single umbrella.
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Watch an introductory video to Google Play below: