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One in four men want internet chip in brain, study finds

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One in four men would like to have an implant placed in their brain that connects directly to the internet, while a quarter of Brits would buy a fridge that prevents them from overeating, according to a new survey.

A One Poll survey of 2,000 people for The National Media Museum explored public attitudes to the internet, and gauged demand for innovations such as self-stocking fridges and self-driving cars.

The survey also sought to establish how comfortable people are with the "internet of things", which involves objects being linked up so they could communicate with each other and external suppliers.

Men were more likely to think that linking objects to the web was a good thing, at 34% against 18% for women. Indeed, men were found to be more comfortable overall with delegating control to gadgets.

But possibly most startling was that one in four men surveyed (27%) said that they would agree to have an implant in their brain that instantly connected to the web. This was compared to just 10% of women who would do so.

Should brain implants be proved medically safe and practical, then almost a fifth (18.45%) of respondents overall said that they would agree to have the technology fitted.

Elsewhere, around half of respondents wanted to buy a fridge that automatically reminded them to buy things when they had run out, while 27% of men and 19% of women wanted the fridge to actually order the goods for them.

Some 40% of men and women surveyed were interested in a fridge that calculated calorie consumption, while 20% of men and 13% of women were happy for that data to be reported to their GP.

But more than a quarter of all respondents (26%) went as far as favouring a fridge that would prevent them from accessing food if they had consumed more than their daily allocation of calories.

After Google secured a US patent for a self-driving car last year, 39% of men and 30% of women said that they would buy a car that drove itself, but 67% said that they would be uncomfortable with such vehicles being allowed on the road.

More than half (54%) of respondents wanted a vehicle that directed them to the cheapest garage, but only 32% wanted their car to automatically call an engineer if it required attention.

In terms of regulation of the internet, 57% of people were opposed to government control over the web, but 65% were in favour of regulation of any 'internet of things'.

The research was commissioned by the National Media Museum in Bradford to mark the opening of Life Online, the world's first gallery dedicated to the social, technological and cultural impact of the internet.

Vint Cerf, one of the 'fathers of the internet' and a key proponent of the 'internet of things', yesterday officially opened the Life Online gallery, which is now a permanent feature at the museum in West Yorkshire.

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