IKEA enters consumer technology market

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IKEA has announced that it is entering the consumer technology market after striking a deal with China-based TCL Multimedia.

The Swedish retailer will stock exclusive furniture with built-in television screens, wireless sound systems and CD/DVD/Blu-ray players.

IKEA tech products

© IKEA



"This is a large step for us. We will have an offer that is unique in the market," IKEA's living room chief Magnus Bondesson told Reuters.

"We are launching a new concept where you in one place can buy your furniture and your electronics - designed for and matched with each other from start."

The furniture was designed with eliminating living room clutter in mind, and will retail from around 6,500 Swedish crowns (£602), according to IKEA sales chief Tolga Oncu.

"We've had very clear signals from customers that there is a need to be able to buy and integrate home electronics with the furniture in a simple way," he said.

"With the way IKEA works, the way we can offer our products at the lowest prices on the market, we are convinced that this will be a really big success."



IKEA is the world's largest furniture maker with 294 stores in 26 countries. The TLC venture marks its first steps into the consumer technology sector.

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