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Apple's Sydney store hit by protest mob

An Apple store in Australia has been hit by a bizarre flash mob protest.

A busload of demonstrators turned up at the Sydney outlet chanting "wake up" repeatedly, and brandishing placards bearing the same words.

Samsung 'protesters' outside Apple store

Reports claim that the group was hired by Samsung as a publicity stunt to promote the release of its Galaxy S3 smartphone, which is expected to be officially unveiled next week.

Australian marketing blog Mumbrella traced the campaign back to a creative agency called Tongue, who run the 'Wake Up' website. Logging on to the site displays a countdown to 3pm on May 6, the Galaxy S3's rumoured release date in the territory.

Samsung has poked fun at bitter rivals Apple in previous marketing campaigns. Last year, a Galaxy S2 video advertisement parodying the frenzied fan excitement around new Apple products became a viral hit on the internet.

The Galaxy S3, which will be powered by a quad-core processor chip, is widely expected to be unveiled at a launch event in London on May 3.
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