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LG enters cloud storage sector

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LG has announced plans to enter the online storage sector with the launch of a cloud service.

The Korean firm will take on Apple and Google with LG Cloud, a means of sharing content between TVs, smartphones, PCs and tablet devices.

LG Cloud will provide the firm's existing customers with 50GB of storage space free for six months. Non-LG customers can sign up for an account offering 5GB.

LG Cloud

© LG



A transcoding feature will automatically convert media content, optimising it for specific devices, such as smart televisions and mobile handsets.

LG president Havis Kwon said: "Most companies today only see the cloud as a storage device or in the case of YouTube or Flickr, only for one type of content. LG makes the devices that millions of people watch content on so we can set a new yardstick for ease of use by setting up our own cloud service.

"Tomorrow's consumers don't want to go to one cloud for music, another cloud for video, another location for photos and yet another cloud for their office files. In the end, our solution is about making life more convenient."

Google broke into the sector earlier this month with the launch of Google Drive, which also offers 5GB free in additional various premium packages. The service brings stiff competition to market leaders such as DropBox and Apple's iCloud.

Sony also entered the online storage market with the release of its PlayMemories Online service, a means of sharing photos and video content.

LG Cloud launches in beta tomorrow (May 1).

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