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Samsung, Kodak enter printer partnership

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Samsung and Kodak have entered an agreement to launch printers in the European market.

The Korean tech giant will produce all-in-one inkjet printers using the former camera manufacturer's proprietary ink technology.

Samsung, Kodak Printer


It is a move that sees Samsung take its first steps into the inkjet sector, having previously invested only in laser printers.

"Through this alliance, we believe that we can benefit from Kodak's vast experience in inkjet technology. Now we can offer additional products in a segment below our laser printer line-up, where Samsung has not been present up to now," said Jurgen Kruger, director of IT solutions printing at Samsung.

Kodak previously announced that it was bowing out of the camera market to focus on photo printing and desktop inkjet printers to facilitate a cost-cutting strategy.

"This announcement reflects both the strength of Kodak's technology in the consumer inkjet market, and the progress we have made in building a competitive business," said Mark Kurz, head of inkjet printers at Kodak.

"This is a collaboration between two great brands. Samsung is able to leverage Kodak's leading technology and imaging science to launch its inkjet printer business. And Kodak is able to further grow its business. It's a win-win."

Samsung and Kodak's all-in-one inkjet printers recently launched in Germany, and will be rolled out to other territories in the near future.

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