The tablet, previously touted as a new iPad with 4G, will now be listed as iPad WiFi + Cellular by British retailers.
Third generation iPads are capable of supporting the technology in Apple's native North America, but 4G networks are not yet readily available in the UK.
The Advertising Standards Authority (ASA) is investigating claims that the tech giant misled British customers over the tablet's data capabilities. Apple faced similar scrutiny in Australia, where the device will not connect to the country's 4G networks.
There is a proposal to make 4G available in Britain later this year, but the new iPad's connectivity will still not work if the service launches as it will not be configured for European frequencies.
Apple previously removed all references to 4G from its iPad marketing materials at the request of the ASA.