The Internet Corporation for Assigned Names and Numbers (Icann) has today confirmed that .porn, .ninja, .vip, .bible and .gay are among the hundreds of applied for generic top-level domain (gTLD) name strings.
The BBC has submitted a request for .bbc, which the corporation could use instead of .co.uk or .com, while .uk manager Nominet has applied for .wales and .cymru.
The Dot Scot Registry has applied for .scot and the League of Arab States wants .arab.
Other applications include .ferrari, .ford, .microsoft, .netflix and .apple, all from their respective official companies.
Google has applied for dozens of different gTLD name strings, including .google, and .youtube, along with more unusual choices such as .boo, .dad and .new.
Some companies are vying for the same name, such as US drugmaker Merck & Co and German firm Merck KGaA both wanting the .merck ending, which may trigger Icann to run an auction.
L'Oréal, for example, faces competition from two other parties for the .beauty domain name.
Interestingly, online retail giant Amazon EU has pitched for various generic web suffixes, including .music, .movies and .mobile. Google is also in the running for .music.
The most contested web suffix is .app, which has attracted 13 applications, including Amazon.
Despite objecting to the process, Samsung has applied for .samsung and its equivalent in Korean. But Coca Cola and Cereal maker Kellogg's, who both signed a protest petition, have abstained.
Icann said that it has received a total of 1,930 requests for its first round of bidding for new net names, including 166 for names in non-Latin alphabets.
Anyone with an objection to the claims now has seven months to lodge a complaint. Icann hopes to make the new domains live in batches of 500, starting in March 2013.
Applicants had to stump up a $185,000 (£118,800) fee to take part in the application process, and they also face a minimum $25,000 annual renewal charge to keep their suffix once it has been awarded.
Critics of the plan have expressed concern that the costs involved may force out public bodies and smaller companies, allowing the well-funded winning bidders to get an unfair advantage online.
The Dot Tickets Organisation is bidding alongside two other parties for the .tickets name. The company believes that top level strings can provide a "kitemark" for legitimate sites, helping customers shop for items more safely and securely.
The company's bid, which is said to be backed by parts of the music industry, involves the launch of a series of "gold standard" ticketing websites, including www.festival.tickets, www.venue.tickets or www.band.tickets.
"Ticket fraud is the scourge of the live entertainment business, and causes great distress and hardship to the consumers who are caught out," said Dot Tickets Organisation founder Steve Machin.
"We believe that our unique .tickets proposal, which is already attracting widespread industry support, is an independent and open structural solution that can be controlled, trusted and communicated simply and consistently to ticket buyers worldwide."