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BBC optimises live Euro 2012 video streams on mobile devices

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England fans will be able to watch the team's Euro 2012 clash with Sweden on Friday (June 15) live using their smartphones and tablets under a new BBC Sport service.

The corporation has used the first full week of the tournament to test "some exciting new ways to enjoy the football".

This includes a service that optimises the BBC's live and on-demand streaming coverage of Euro 2012 matches on mobile devices, both over WiFi and 3G.

BBC Sport on Mobile

© BBC



Launching ahead of England's group game against Sweden tomorrow, the new mobile service also offers video highlights of games.

Available through the existing BBC Sport mobile website, as well as the mobile-optimised sport homepage, the video will work in the UK on iPhones and iPod touches with iOS 5 and above, along with the iPad and Android devices at OS 2.2 and above.

"Audience research shows that users are increasingly looking to the web on the go, getting the content they want when, and where, they want it," Lucie Mclean, the senior product manager of mobile sport and 2012 at BBC Future Media, wrote in a blog post.

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"Huge numbers of people already enjoy live and demand video on their desktop, at home or office, and text and data services on their mobile. By offering video across mobile devices we aim to give sport fans the complete picture wherever they are."

McLean said that the BBC has redesigned its Sport site on mobile devices in order to showcase the live video, as well as roll out the new look that was launched online in February.

The refreshed design gives easier access to the latest news, live scores and results, using a 'responsive design' that adapts to the screen size and capabilities of the device being used to view it.

McLean said that following Euro 2012, the live and on-demand video would also be offered on smartphones and tablets for Wimbledon, Formula One (including the British GP from Silverstone), the Open Golf and the Olympics.

The BBC Euro 2012 presenter team
"Our mobile Olympics service will include up to 24 live video streams, detailed schedule and results and also access via BBC Sport Olympic apps on iOS and Android," she wrote.

"And post-Games we'll be making further responsive improvements to the Sport mobile site, together with the launch of a BBC Sport app.

"Delivering live and on-demand video across a range of tablets and mobiles is complicated, and there are instances where we still have a few bugs to iron out.

"We have taken the decision to get these services out to you now so that they can start to use and enjoy them, but also so we can listen, learn and improve them."

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