The ION Air Pro WiFi comes with a rugged casing that is waterproofed to 10m, and weighs just 130g, making it easily portable.
Appearing similar to a chunky torch, the camera has a simple one-click start/record function that enables users to quickly start recording full HD 1080p video.
The wide angle lens has a field of view of up to 170 degrees, and the camera can also capture 5-megapixel still pictures that can be sequenced into a stop-motion video.
Developed by World Wide Licenses, the Air Pro becomes WiFi-compatible by attaching the WiFi PODZ and wirelessly linking the camera up with a smartphone or tablet.
This enables users to instantly transfer their videos to YouTube, Facebook and other internet sites without the need for a PC or cables.
The camera's "shoot and share" technology is fully compatible with both iOS (iPod/iPhone/iPad) and Android devices.
By downloading the free ION Worldwide application for each platform, users can control the Air Pro using their smartphone or tablet, and also preview and upload any captured video footage.
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Every purchase of the camera also comes with 8GB of free storage at ION Cloud, powered by MiMedia.com, allowing users to manage, store and share their exploits with other users.
Priced at £299, the ION Air Pro is available now through ION, and will soon expand to amazon.co.uk, Selfridges, Actioncameras.co.uk and Tesco.com/direct.
The product includes the camera, WiFi Podz, mini tripod stand and CamLock system for mounting the device onto sports helmets and bike frames.
The Air Pro can also be purchased for £199 for the basic model, including camera, mini-tripod and cables, or the Air Pro Plus for £249, which includes all the other items plus the CamLock. The WiFi Podz attachment is sold separately.