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Facebook 'want' button uncovered by developer

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Facebook has reportedly created a new 'want' button that would work similarly to the existing 'like' tool, but instead show people's desire to get or buy something.

Inside Facebook reported that developer Tom Waddington, from the Cut Out + Keep craft tutorial site, discovered the 'want' button in Facebook's Javascript SDK.

The button is not publicly listed among Facebook's other social plugins on the Facebook developer site, but Waddington said that it works on Open Graph objects that have been marked as "products".

One of the most famous aspects of the Facebook social network is the ability to 'like' things on the site, such as other users' photos, comments and status updates.

Many users already 'like' brands or products, but the introduction of a 'want' button would allow them to actively show their desire to purchase an item.

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Inside Facebook said that the button would allow Facebook to collect a massive amount of "desire-based" data on its users' interests, which could be used in its battle with Google for online advertising revenues.

A number of e-commerce and commercial websites also already integrate the Facebook 'like' button on their sites, but this does not specify whether people specifically want the item, or already have it.

"Being able to distinguish between these groups of people and target ads to either one could be very powerful for advertisers and help make Facebook a stronger competitor to Google AdWords," said Inside Facebook.

Whilst publishing 'want' actions is currently disabled on Facebook, Waddington claimed that he was able to implement the button on his own site - although anyone clicking it simply gets an error message.

Facebook has not yet commented on the report.

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