Virgin Media to launch next year

ntl Telewest and Virgin Mobile have today unveiled the name of their merged presence within the media world.

Virgin Media will launch in the first quarter of 2007, with an extra £5 million being invested to improve customer care ahead of the launch.

Steve Burch, president and chief executive officer, ntl said: "Virgin Media will shake up the market by bringing the Virgin traditions of value-for-money, brilliant customer service and innovation to the world of entertainment and communications,

"While work remains to be done between now and the re-brand, our decision to announce its name and logo today is a reflection of my confidence that we're well on the way to creating an organisation that can live up to this vision by consistently putting the consumer first."

Virgin Media will be pushing its 'quadplay' services of digital TV, broadband, mobile and home phone, which it currently offers as a combined £40 per month package, but under the two separate company's banners.

Gordon McCallum, chief executive officer of Virgin Management Limited and ntl Board member added: "Taking on the Virgin brand is about much more than a new name and logo above the door. ntl Telewest's management team has consistently demonstrated that it understands this and the commitment that's needed to succeed. Much has already been achieved and we're confident that the company's on track to deliver the Virgin promise when we re-brand next year."