The move sees the BBC's bitter rival become the first commercial broadcaster to launch an application in Samsung's Smart TV store.
We want to give more viewers the opportunity to watch ITV content On Demand in their homes," said James Micklethwait, online product director at ITV.
"Connected TVs have come of age in the last year, and therefore we are very excited to partner with Samsung to launch ITV Player onto their Smart TV platform."
The service, which was recently revamped to enable users to access content closer to its air time, joins other streaming apps such as YouTube, MUZU.TV, BBC iPlayer and the BBC Sport app on Samsung's connected TVs.
Robert King, consumer electronics vice president for Samsung UK, added: "Viewers are no longer restricted to the TV guide and can watch hours of top-quality entertainment when they like."
ITV Player is available to download from Samsung's Smart TV store as of today (July 6).