The Korean company has today (July 9) launched the Samsung Smart App Challenge 2012, intended as a way to create more specific apps for Samsung tablet devices.
Powered by Google's Android platform, the Galaxy Note and Galaxy Tab products feature access to the Google Play market, offering hundreds of thousands of apps from developers.
However, Samsung is keen to differentiate its devices from other Android tablets by introducing a range of specific services via the Samsung App Store.
Developers can now sign up to the App Challenge online, with $4.08m (£2.6m) in cash prizes to be shared out amongst the 80 winning apps across a variety of categories.
Participating developers will actually launch their services on the Samsung App Store, and winners will be judged on the number of downloads and by a panel of specialist judges.
Alongside cash prizes, the winning developers will also get marketing support from Samsung to promote their services.
"At Samsung we want to provide opportunities and support for the development of innovative apps that make use of our hardware technology," said Simon Stanford, the vice president of telecommunications and networks at Samsung UK and Ireland.
"The Samsung Smart App Challenge 2012 is a real opportunity for both established and budding app developers to secure funding and marketing support. It's an exciting project and we're looking forward to seeing what these developers create."
Last week, reports emerged suggesting that Samsung will announce the Galaxy Note 2 in August at the IFA consumer electronics trade show in Germany, with the product expected to have a bigger screen and better camera.