Apple expands iTunes Movies in the Cloud to the UK

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Apple has expanded its ITunes in the Cloud service in the UK to include movie content.

Users can now retrieve past purchases on any device thanks to back-up support through the iCloud online storage portal.

Apple previously introduced iCloud functionality in the UK to cover music, books and app purchases, and later added TV content with a subsequent update.

The Cupertino-based company's latest update brings extensive iCloud support to 37 countries in total, including Australia, Ireland, Canada and New Zealand.

Apple is rumoured to be preparing a major overhaul of its iTunes service to help people more easily organise and share their content through deeper cloud integration.

The firm will also launch a new mobile operating system, iOS 6, in the autumn.
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