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Channel 4, Preloaded launch Footfall 'shoe-shop' game

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Channel 4 Education and developer Preloaded have today launched new Facebook game Footfall that aims to teach teenagers about how to build a startup business.

Footfall, a term used in the retail industry referring to how many customers walk past a shop, is a new financial literacy Facebook game aimed at 14- to 19-year-olds.

Footfall - C4's new Facebook game by Preloaded

© Preloaded



Commissioned by Channel 4 Education, the financial literacy game puts players in charge of a fledgling shoe shop, featuring eight shoe designers and 16 suppliers making "strange and wonderful" footwear, such as the Conker Loafer and Candyfloss high heels.

Players must select the stock for sale and then design their shop window display to generate maximum sales from a "trend-obsessed public".

It is hoped that the game will teach teenagers about entrepreneurship and financial literacy, while also showing the social, environmental and financial impact of decisions made as a small business owner.

Alongside the Facebook game, there is also a free companion app on Apple's iOS devices, enabling users to manage their businesses while on the go.

"In a time where finding a job is increasingly difficult for young people, the prospect of being your own boss is very appealing," says Faraz Osman, the editor of Channel 4 Education.

"We wanted the game to help instil business acumen and financial literacy, but most importantly show its teen players that running a profitable business doesn't mean running an evil one."

Produced by BAFTA award-winning developer Preloaded, Footfall is illustrated by Grace Ward with shoe consultancy assistance from Amanda Luisa from I Can Make Shoes. For more details, please see the Facebook page.

Watch a video below announcing Footfall:

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