will.i.am will deliver the opening keynote at IBC in Amsterdam, co-hosted by Intel Corporation's Johan Jervøe.
Titled 'Creativity and Technology Forces Combine - Transcend the Barriers of Convention and Rethink What Can Be Achieved', the session will see will.i.am discuss personal stories and illustrations to demonstrate how technology can be "a catalyst for new thinking and positive change and be key to surmounting barriers".
The seven-time Grammy Award winner said: "We want people to rethink what they believe is possible. I'm always thinking about tomorrow.
"What are the new beats? What is the new music? What will people like? What will we be capable of doing?
"Technology allows us to amplify our ideas, amplify our creativity, and find new ways of solving our problems and genuinely start living in those future tomorrows, and that's what I want to share at IBC."
Like many pop stars, will.i.am uses social media sites to communicate with his fans while on tour, but he is also an advocate for STEM (science, technology, engineering, mathematics) education.
Intel Corporation appointed him director of creative innovation in January 2011, assuming a unique role that has him collaborating with Intel scientists, programmers, and the marketing team to "innovate and promote inspiring content, technology and hardware strategies".
The International Broadcasting Convention is an annual get-together of broadcast industry executives to discuss the latest trends and innovations across the sector.
"We're enormously pleased that will.i.am and Johan Jervøe will be speaking at the IBC Conference," said Michael Lumley, IBC's Conference Chair.
"It's a true testament to the strength and breadth of the conference that it can attract speakers of their international calibre, and we are fascinated to see how their thoughts on technology and creativity will contribute to the global debate about fostering innovation."
will.i.am's keynote session takes place on September 7 at 2pm during IBC 2012 at the RAI Convention Centre, Amsterdam.