Unseen Apple Mac TV commercial surfaces

A promotional video for the 1983 Apple Macintosh computer that was never broadcast has surfaced online.

The clip features the machine's creators Burrell Smith, Andy Hertzfeld, George Crow, Bill Atkinson and Mike Murray discussing the inspiration behind the computer.



Apple deemed the footage too self-congratulatory for television, but use it for corporate events. It resurfaced over on Hertzfeld's Google+ account, marking its debut online.

Hertzfeld was responsible for designing much of the Macintosh's user interface, while Smith is credited with developing the machine's motherboard.

The Apple Macintosh was famously introduced by a high budget commercial directed by Ridley Scott titled 1984, which debut on CBS during the third quarter of Super Bowl XVIII on January 22, 1984.

The computer went on general sale two days later, selling 70,000 units by May that year.