Kiefer Sutherland parodies '24' role for Acer Aspire S5 Ultrabook ad
The cinema, online and print campaign sees the 24 star using the laptop to help him on his mission to create his own brand of desserts called 'Dynamite Cupcakes'.
Acer's Aspire S5 Ultrabook, dubbed one of the world's thinnest laptops, features a 113.3-inch super-slim form factor, an Intel core i7 Ivy Bridge CPU and comes with a 256GB SSD, USB 3.0, Thunderbolt ports, and HDMI support.
The manufacturer revealed that the Sutherland marketing campaign will be the first of several to feature top celebrities using the laptop to indulge in unorthodox hobbies.
"At Acer we're interested in what people do with the technology we develop," said Martin Schellekens, global marketing director at Acer.
"The S5 Ultrabook is the first of many products that will help our users explore a different side of themselves. For Kiefer that was cupcake baking but over the coming year we'll create more stories of characters exploring beyond their limits."
The Acer Aspire S5 Ultrabook is available in stores now.