The company has installed its latest music, gaming and film devices into Ibiza's Ushuaia hotel, which already boasts the world's first cashless payment system.
Sony's So Saida told Digital Spy: "What we're offering is a combined entertainment package. Ushuaia is the most tech-friendly hotel in Ibiza and we've added to that this summer. It's the new tech Mecca, if you like.
"Within the complex we've set up a wireless music service, gaming and movie station. The last thing people these days want is to carry this technology around with them."
Hotel guests can lounge by the pool and create their own silent disco from a 15-million song jukebox, watch movies from their sun lounger or play games from the PlayStation store.
"We're going through a steep learning curve at the moment," Saida continued.
"We're making another big announcement soon about some major changes to how we package our system as well as integrating more with social networks and the Cloud system.
"Our goal is to create a completely seamless experience, no matter what smart device you're using."
For more information check out www.sonyentertainmentnetwork.com/gb-en/ibiza-2012