At the IFA 2012 conference in Berlin, Huawei announced that the Emotion UI will "play a critical role in cementing the strength of Huawei's smartphone portfolio".
Many smartphone partners of Google's Android mobile operating system create their own user interface to differentiate their devices, such as HTC's Sense and Samsung's TouchWiz overlay, featuring a range of tailored services and features.
Huawei's preview UI gives a flavour of what people can expect from the interface, in a design that is built on a "clear understanding of how consumers interact with their smartphones and what they expect from these interactions".
Users of Huawei devices will be able to customise the design and functions of their smartphone home page to their own personal needs. A Me Widget allows users to combine all the information and functions in a single widget. The UI also introduces a new Voice Assistant similar to Apple's Siri.
"Emotion UI is a reflection of Huawei's empathic design philosophy - built by consumers for consumers," said Dennis Poon, the global UI design director at Huawei Device.
"In designing this user interface, we spoke to consumers to find out what they wanted from their smartphones, the type of experiences they sought when interacting with their devices and what we, as consumers ourselves, want from our smartphones.
"The team was very conscious about placing people before technology. We believe that it is only through listening to what consumers want and need that we can truly develop products that they will love."
From today (August 30), consumers are able to download the Chinese version of the UI for review via a web link, and then give their feedback to the firm. An English version will follow soon.
The commercial availability of Emotion UI will be announced nearer the time.