A special website has been launched enabling fans to get a flavour of the album, titled Coexist, before it is released on September 11.
The site is intended to showcase the "art of digital sharing". It includes an interactive and immersive visualisation of a world map, tracking the stream of the album as it is shared around the globe.
Fans are able to move the "time slider" next to the map that tracks the album's movements over time in the lead-up to the release. Users can share the stream themselves to spread it even further.
Built exclusively in the latest HTML5 web technology, the site is free of plug-ins and optimised for Internet Explorer 10, although it will work with all modern browsers.
In a blog post, the Internet Explorer team said that creating the Coexist site was an opportunity to "rethink what's possible on the web".
"As with each project we undertake, this is yet another opportunity to step back and rethink what's possible on the web," they said.
"With The xx, it was about blending music, art, and technology - creating beauty in simplicity. When you land on the page, you'll notice an incredible visualization of how the album Coexist was shared from just a single person.
"By using your mouse (or finger) to move the time slider up and down on the right of the map, you can interact with the visualization to see how the experience was shared over time.
"Big thanks to The xx, their management at XL and Beggars, and the team at Clarity Consulting for making something truly beautiful!"