Gillette Football Club offers HD highlights from several major European Leagues, but will not feature English Premier League action.
The free service will include highlights from leagues including Spain's La Liga and Italy's Serie A, as well as news, behind-the-scenes footage, and club-specific content from teams such as Chelsea, Paris Saint-Germain and Olympique de Marseille.
Content is curated by an expert panel that includes sports journalists, and can be tailored according to the user's preferences.
Squawka and Opta have provided interactive stats for players and team across Europe, and a Gillette Team of the Week will be constructed based on the data.
Gillette Football Club is now available in beta in 35 countries across Europe. For every user that registers, the razor maker will donate one dollar to football charity streetfootballworld.