Tech
Setanta to spend £4 million on rebranding
Published Thursday, Dec 14 2006, 12:48 GMT | By Joanne Oatts
Earlier this week the company secured a £213 million investment from Doughty Hanson & Co, Goldman Sachs, Davy Stockbrokers and Adams Street Partners. Part of that money will be used to fund marketing to help expand its UK operations.
A new yellow and black logo will be revealed in January, alongside its first nationwide advertising campaign, with some national and regional press ads beginning this weekend.
The broadcaster has made a number of exclusive sports rights acquisitions this year, including poaching golf's PGA Tour from Sky, and paying £392 million for the rights to two Premier League packages for the next three seasons.
A Setanta Golf channel launches in January.
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