Digital Spy

Search Digital Spy
1

Tech News

London 2012 drives BBC iPlayer to record summer

By
BBC iPlayer reached a new record high this summer, as people used the video on-demand platform to catch up on action from the London 2012 Olympic Games.

In the month of August, iPlayer attracted a new record of 196 million programme requests across radio and television content.

BBC iPlayer on TV

© BBC

Fireworks mark the opening of the London Olympic Games 2012 Opening Ceremony at the Olympic Stadium, London.

© PA Images



The highest-ever requests in a single week on iPlayer came in the seven days commencing July 30, when 51m programmes were accessed on the platform by 11.5m users in the UK.

This was driven by the massive interest around the London Games, which pulled in huge audiences on live television and online platforms for the BBC.

Launched in 2007, BBC iPlayer offers catch-up on all TV and radio programme across BBC channels and networks, as well as providing a place to stream video and audio content as it is aired live. It is available online, as well as on more than 400 different devices and platforms.

According to the BBC's latest figures for iPlayer, viewers most notably opted to use their mobile and tablet devices to access coverage of the Olympics on iPlayer.

The catch-up service hit its highest-ever requests on phones (22m) and tablets (17m) in August, representing almost a fifth (19%) of total iPlayer requests in the month. The BBC said that this was led by TV requests for Games programming.

In the month, there was also the highest-ever proportion of live TV requests, at 32%. This was possibly because people turned to the platform as a way to stream live events in the daytime on weekdays when they were at work.

This also followed the previous live iPlayer high of 24% in July, when the Wimbledon 2012 Men's Final and start of the Olympics drove a spike in live streaming.

The London 2012 Opening Ceremony racked up a record 3.9m requests on iPlayer, while the Closing Ceremony generated 2.1m requests.

Other popular TV programmes in August included Parade's End, Accused, Citizen Khan and Bad Education, while sport dominated the radio charts, including Test Match Special and BBC 5live Olympics coverage topping the most-requested content.

> London 2012 heralds change in TV viewing behaviours

You May Like

Comments

Loading...