Launched yesterday (October 1), the Rdio Artist Programme is a way for musicians to earn money directly from music streaming, rather than wait for tiny earnings on each song played.
Artists, bands and music acts can customise their own page on the Rdio service and then use it to share music and links across different social networks.
This feature, already available to Rdio users, allows musicians to be more proactive about spreading their music and Rdio pages.
Things really get interesting on the analytics side, where artists can track the performance of their links in real-time. Whenever one of these shared links results in a paid subscriber coming to Rdio, then the artist will receive $10 (£6.19).
Artists such as Scissor Sisters, Snoop Lion (aka Snoop Dogg), Chromeo, A-Trak and Brendan Benson are among the first to join the programme, Rdio claimed.
Rdio said in a statement that it is "committed to supporting the artist community and the music industry as a whole".
"At the heart of Rdio is the belief that artists deserve to be paid for their work. We recognise that without artists, there is no art, and we are dedicated to making streaming music an exciting opportunity for both artists and fans," the firm said.
"The Rdio Artist Programme introduces a bold new model for artists to earn money while connecting with their fans. It's the first programme of its kind in digital music.
"As an artist, you have a unique relationship with music, one that your fans are eager to follow. Now you can share your musical tastes with the world while earning additional revenue that complements the existing royalty structure already in place with the record labels and distributors we license your music from."