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txtr beagle budget e-reader to launch

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German company txtr has announced a budget e-reader called the beagle.

The AAA battery-powered device launches with an economical price tag of just €9.90 (£8), and is one of the lightest e-readers on the market at 128 grams.

txtr beagle e-reader

© txtr



txtr's beagle comes with 4GB of on-board storage, and supports bluetooth connectivity for transferring purchases from other devices. A free Android application allows users to move their e-books to and from hardware running the Google operating system.

"So far network operators have not actively marketed e-reading. In our view, this is because of the lack of a suitable device, which matches the crucial conditions relevant to the operator business model. Our new product connects with popular smartphones," said txtr chief commercial officer Thomas Leliveld.

"The txtr beagle and txtr's eBook store drive incremental ARPU from e-book sales, with a high ROI [return on investment] since data costs are low for e-reading during the contract period. From discussions with network operators, we foresee the txtr beagle to be available to consumers for a price as low as €9.90.

"That is up... to ten times cheaper than other e-readers in the market, which will certainly drive adoption and e-book sales."

The txtr beagle, sporting a 5-inch E ink display with 8-levels greyscale and 800 x 600 pixels resolution, is expected to launch in time for the Christmas period.

Watch a video introducing the txtr beagle below:

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