Tech
Sky is reconsidering the removal of its channels from Freeview as part of a strategy to offset a potential loss in advertising revenue due to the removal of some of its channels from Virgin Media's cable television service, according to Media Week.
It is understood that Sky executives have discussed various strategies with major media buying agencies including leaving Sky Three, Sky News and Sky Sports News on Freeview in favour of launching a pay TV service on digital terrestrial. Sky has also indicated that a revamp of Sky One, one of the channels no longer available on Virgin TV, is under consideration with premiere film and sport programming to be possibly added to the schedule.
Estimates of the potential cost to Sky in terms of lost ad revenue for having its channels withdrawn from Virgin's cable TV service range from £30m to £50m for 2007.
It is understood that Sky executives have discussed various strategies with major media buying agencies including leaving Sky Three, Sky News and Sky Sports News on Freeview in favour of launching a pay TV service on digital terrestrial. Sky has also indicated that a revamp of Sky One, one of the channels no longer available on Virgin TV, is under consideration with premiere film and sport programming to be possibly added to the schedule.
Estimates of the potential cost to Sky in terms of lost ad revenue for having its channels withdrawn from Virgin's cable TV service range from £30m to £50m for 2007.
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