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Google Search loses ground in China

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Google's share of the search engine market in China has seen a sharp decline of late.

The American web giant has lost ground on local service following its high-profile censorship row with the Chinese government in 2011, and is currently ranked fourth in the territory.

New figures from analytics site CNZZ.com suggest that Baidu is the number one search engine in the country, handling 73% of its searches. Fellow home grown services Qihoo and Sogou also rank above Google.

The Register reports that Google searches in China often return faulty results or errors, likely due to government censorship, leading to locals choosing alternatives.

Google Maps has also seen a decline in the region, dropping from a 17.5% marketshare to 9%, according to stats from Analysis International.

The news follows reports that Google's search engine marketshare in the UK has taken a dip, falling to a five-year low of 89.33%.

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