Digital Spy

Search Digital Spy
9

Tech News

Freesat ad 'drives demand for diamante satellite dishes'

By
Freesat has revealed that its recent advertising campaign has resulted in consumer demand for diamante-encrusted satellite dishes.

A new TV ad was launched last week for Freesat's new TV guide, called Free Time, featuring advanced TV functionality on the subscription-free satellite platform.



The ad features a "surgically-enhanced" character named Desiree discussing the "joys of turning back time", both in terms of her appearance and TV viewing.

But the ad also features a diamante-encrusted satellite dish, decorated with over 1,000 individual diamante jewels.

Freesat said that this has resulted in a "number of calls" from customers asking to buy the 'Desiree dish', or enquiring about how to create one of their own.

This has prompted the company to start experimenting with options for personalised dishes, ranging from the diamante bling to brick wall motifs for those who would rather be more discreet.

Freesat personalised satellite dishes
Freesat personalised satellite dishes


James Strickland, the director of product at Freesat, said: "We are delighted that the diamante dish has caused such a stir with lots of fans taking to Twitter to proclaim their love for it. Wouldn't it be brilliant if satellite dishes could be just as unique as our TV viewing?"

Freesat is now asking viewers to tweet @freesat_TV and use the hashtag #dreamdish to state their "dream dish", with suggestions including a "revolving disco dish covered in sequins and glitter", or a Downton Abbey dish "made from antique wood panelling and velvet drapes".

You May Like

Comments

Loading...