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Oprah Winfrey plugs Microsoft Surface using Apple iPad

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Oprah Winfrey and Microsoft were left red-faced after the TV personality composed a tweet endorsing the Surface tablet from its rival, the Apple iPad.

The Twitter post, which is said to have been sponsored, clearly stated that it was sent using the 'Twitter for iPad' app before being altered to hide the origin of the device.

Microsoft's Surface

© Microsoft

Oprah Winfrey

© PA Images / Paul Beaty/AP



"Gotta say love that Surface! Have bought 12 already for Christmas gifts," read the message.

Had the post been made in the UK, the Advertising Standards Authority would likely have taken action against Microsoft and the TV presenter as its guidelines state that all sponsored messages must be clearly labelled as that.

Microsoft has enlisted the help of numerous celebrities to promote its Windows 8, Windows RT and Windows Phone 8 devices, with Gwen Stefani and Jessica Alba also endorsing its products.

The Windows RT edition of Surface received a lukewarm reception at launch, with reviewers criticising its limited software support and below-par screen resolution.

Surface is available in stores now, priced between £399 and £559.

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