Customers who post product reviews on the Android storefront will now see them appear publicly on their Google+ account.
All newly submitted reviews will appear on the social network alongside the user's name and photograph, while all previous posts will be listed as by 'a Google user'.
Google is thought to have introduced the move to improve the quality of feedback and reduce trolling on its storefront.
The search engine giant has taken measures to integrate its services with one another in the past. Google+ IDs are now used to provide feedback on videos posted on YouTube, and all Gmail accounts are automatically tied to the social network.
Google+, which went live last year, reached the milestone of 100 million active users in September.