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Apple iOS overtakes Android in US smartphone market

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Apple's iPhone line overtook Google's Android in the US market during the 12 weeks ended October 28, recent data suggests.

Research firm Kantar Worldpanel ComTech claims that the iPhone 5's launch sales helped the Cupertino firm to a 48.1% of the market compared to its rival's 46.7%.

Customers wearing iPhone hats try out their new toys in the Apple store, Tokyo

© Rex Features / KeystoneUSA-ZUMA

Google Android statue

© PA Images / Paul Sakuma/AP



The last time Apple edged out Android in the US was just after the launch of the previous generation iPhone 4S. It held a marketshare majority for three consecutive periods before Android reclaimed the lead.

Kantar also attributed the figures to customer loyalty, claiming that 92% of iPhone owners will upgrade to the next model in the range.

Android's dominance in Europe remains prevalent, with analysts' figures suggesting Google's operating system accounts for 73.9% of smartphone sales in Germany and 81.7% of Spanish sales.

The report follows a separate study by market analyst IDC, which appeared to confirm that Android handsets made up 75% of all global smartphone sales in the third quarter of 2012, leaving a 14.9% stake for Apple.

Watch Digital Spy's iPhone 5 review below:

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