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Apple manager fired following widespread iOS Maps criticism?

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Apple WWDC 2012: Maps on the iPhone and iPad.

© Apple

Apple has reportedly fired the manager of its mapping team Richard Williamson.

Eddy Cue, senior vice president of internet software and services, is soliciting advice from mapping technology experts such as TomTom to improve the Apple Maps product, according to Bloomberg.

Prior to iOS 6, Apple used a Google-powered maps solution on its devices. This was dropped on September 19 and customers immediately voiced concerns over the accuracy of Apple's proprietary maps offering. This widespread reaction led to CEO Tim Cook offering a rare apology for any frustration caused.


"At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment," Cook wrote.

Meanwhile, Google is said to be putting the "finishing touches" to a Google Maps application that will work on iOS devices, and Nokia last week (November 20) released an app for its HERE maps service.

Despite all of this, recent data suggests that Apple iOS devices again dominate the US market with 48.1% of market share. Rival Android products hold 46.7% of the market.

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