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will.i.am unveils i.am+ iPhone accessories

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will.i.am has formally unveiled his i.am+ range of iPhone accessories.

The clip-on cases, compatible with iPhone 4 and 4S models, upscale the device's camera to 14-megapixel and enhance its flash capabilities.

i.am+ foto.sosho app and camera

© i.am

BBC Radio 1's Hackney Weekend: will.i.am

© Ian West/PA Wire/Press Association Images



Customers who purchase a case will also receive editing software offering filters and integration with software such as Instagram and a profile on the www.i.am network.

"i.am proud to finally launch the i.am+ foto.sosho app and camera to the world from London. Our product fuses fashion with technology, changing the way you look at a smart phone…the i.am+ foto.sosho camera will make your smart phone brilliant," said will.i.am.

The cases will start at £199 for the i.am+ C4 Modern Look edition, while the white V4 edition comes with a QWERTY keyword and a steeper price tag of £299.

i.am+ cases for Apple's latest smartphone, the iPhone 5, are listed as "coming soon".

The i.am+ range will go on sale exclusively through Selfridges from December 6.

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