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Apple's Tim Cook reveals Steve Jobs's advice

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Apple CEO Tim Cook has revealed the advice given to him by his late predecessor Steve Jobs when he stepped into the role.

The Cupertino firm's current boss revealed that Jobs ordered him to "just do what's right" for Apple, rather than question what he would have done when faced with a problem.

Apple CEO Tim Cook speaks talks in front of an image of an iMac and iPad

© PA Images / Marcio Jose Sanchez/AP

Steve Jobs introduces the new Apple iPhone during his keynote address at MacWorld Conference & Expo in a San Francisco, Jan. 9, 2007

© PA Images / Paul Sakuma/AP



"I asked him about different scenarios to understand how he wanted to be involved as chairman," Cook told Bloomberg. "He said, 'I want to make this clear. I saw what happened when Walt Disney passed away. People looked around, and they kept asking what Walt would have done'.

"He goes, 'The business was paralysed, and people just sat around in meetings and talked about what Walt would have done'. He goes, 'I never want you to ask what I would have done. Just do what's right'. He was very clear."

Cook went on to address Apple's disastrous iOS 6 Maps launch, admitting that his company "screwed up" with the software but has a "huge plan to make it even better".

The executive was named as Apple CEO in August 2011 when Jobs assumed the role of chairman while his health declined. Jobs passed away two months later.

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