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Instagram denies losing 25% of user base

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Instagram has refuted reports that it lost 25% of its user base after proposing controversial changes to its terms and conditions.

Statistics from AppData suggested the photo-sharing service's subscriber numbers declined from 16.4 million on December 18 to 12.4 million on Christmas Day.

Instagram for Android screenshot - Tag Search

© Instagram

Instagram for Android screenshot - Feed

© Instagram



However, a spokesperson for the Facebook-owned firm has since dismissed the figures as "inaccurate", insisting that Instagram continues to see steady growth.

"This data is inaccurate. We continue to see strong and steady growth in both registered and active users of Instagram," read a company statement issued to Gizmodo.

AppData compiled its stats based on Facebook Connect logins, rather than Instagram logins, which may have resulted in a margin of error.

Other services including Spotify, Farmville 2 and Pinterest also saw a sharp decline in Facebook logins over the festive period, suggesting other factors may be behind the figures.

Instagram sparked a users' backlash when it seemingly attempted to claim the rights to sell users' photographs without consent or compensation, but was forced to backpedal on the move soon afterwards.

An updated terms of service and privacy policy will come into effect on January 19.

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