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Apple products top list of unwanted Christmas gifts in name confusion

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Apple's products have topped a list of 'unwanted' Christmas gifts.

According to research from Experian Marketing Services (via The Daily Telegraph), the firm had the most searched-for online returns policy on Christmas Day. However, confusion over Apple's similarly-named products is believed to be responsible for the findings.

A security guard stands next to an area expected for customers to queue up at the Apple store in Hong Kong

© PA Images / Vincent Yu/AP



"Sadly not everyone gets exactly what they want at Christmas, and so Christmas Day and Boxing Day are key days when consumers go online to spend Christmas money or organise returns for unwanted gifts," said James Murray, digital marketing manager for Experian Marketing Services.

"Interestingly Apple was the most searched-for returns policy on Christmas Day this year, and yet five of the top 20 Christmas gifts this year were Apple products.

"This is probably a case of parents and grandparents confusing the various models of iPads and iPods available, as although an iPad Mini and an iPod Nano might sound similar, they are clearly very different products."

Argos, Harrods, Debenhams and Toys R Us rounded off the top five firms in the poll, ranked by search volume for their online returns policies on Christmas Day.

Apple's iPhone 5 and New iPad both fared well in the 2012 Digital Spy end of year reader poll, finishing top in the 'Best Mobile' and 'Most Desirable New Tech' categories.

Photo gallery - Apple iPad mini launch:

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